BCAA: All For One

Role: Art Director & Designer
Agency: Rethink | Creative Directors: Alex Bakker and Jordon Lawson | Animation: Wonderlust

BCAA has a long history of giving back in ways that improve the lives of British Columbians and communities through BC. To relaunch their evolved Community Impact strategy and positioning, we were tasked with creating a brand spot revolving around their initiatives, and a creative toolkit that ties everything together.